Wonder, the food delivery startup made famous by its original model that used customized delivery vans, has launched a membership program called Wonder+ the Spoon has learned.
The new program, which costs $7.99 monthly, entitles members to free delivery with no minimum order value. Wonder+ also entitles members to prioritized delivery or pickup via a Wonder “Fast Pass” with each member’s order.
The launch of Wonder+ comes months after the company disclosed it was giving up on cooking food orders curbside in delivery vans. While the original concept developed the company a loyal following of high-frequency customers in the New Jersey suburb in which it launched, it proved incredibly capital-intensive, even for a CEO who had shown a knack for raising eye-popping funding rounds.
Source: The Spoon
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