The Kroger Co. is upgrading its targeted advertising offering for CPG brands.
Kroger Precision Marketing (KPM), a division of Kroger focused on connecting brand partners with shoppers and supported by its 84.51° data analytics subsidiary, is rolling out a new in-house-developed advertising platform.
The self-service platform will initially encompass Kroger’s existing product listing ads and onsite display advertising. It will later support the entire Kroger Precision Marketing retail media service portfolio.
Source: Chain Store Age
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