Instacart is enabling direct omnichannel fulfillment of made-to-order items via its FoodStorm order management system.
The grocery technology company is adding new capabilities to FoodStorm, the order management system (OMS) it purchased in October 2021. New functionality is designed to simplify the process of selling, managing, and fulfilling personalized made-to-order items.
As a result, Instacart intends to allow retailers utilizing FoodStorm to expand their online assortment and provide a seamless order management process for their employees.
Source: Chain Store Age
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