Jack in the Box is leveraging artificial intelligence (AI) to better understand how customers view their experience.
The quick-service hamburger chain, which utilizes the AI-based location intelligence platform from SiteZeus to identify areas across the country where consumers are most likely to visit a Jack in the Box restaurant, is now deploying InMoment Spotlight AI analytics software.
Jack in the Box plans to use the AI solution’s spotlight capabilities to improve the clarity of customer feedback for both structured and unstructured data that includes social media, videos, and audio files. The retailer intends to proactively surface and act on customer feedback with the goal of continuing to improve the omnichannel experience it delivers via products and service..
Source: Chain Store Age
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