Bumping prices up to $1.25 was just the beginning for Dollar Tree.
The discounter is embarking on a major push to expand its price points, moving to $3, $4 and even $5 items as it sees tremendous opportunity in higher prices—especially in food and beverage.
Chesapeake, Virginia-based Dollar Tree revealed its plans last week at its annual investor conference, where it reported that its successful shift from $1 to $1.25 (a move the company terms BTD, or Breaking the Dollar) across its assortment more than a year ago has paved the way for further price boosts.
Source: Winsight Grocery Business
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