The parent company of Price Chopper/Market 32 and Tops Friendly Markets is introducing new e-commerce capabilities and launch a new retail media network.
Northeast Grocery Inc., which operates nearly 300 grocery stores across New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire, is expanding upon a delivery partnership it launched with Instacart in 2017. Through this extended collaboration, Price Chopper/Market 32 and Tops Friendly Markets will leverage the Instacart Carrot Ads solution.
Source: Chain Store Age
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