Domino’s is leveraging mobile location technology to expand the range of its delivery offering.
The world’s largest pizza retailer is introducing “Domino’s Pinpoint Delivery,” a new offering that allows customers to receive a delivery nearly anywhere, including places like parks, baseball fields and beaches. Customers with the Domino’s app can select Domino’s Pinpoint Delivery, drop a pin on the map, and get pizza delivered to almost any location.
To use the service, customers must order online, pre-pay with credit, debit or Domino’s gift cards, and agree to receive up to five text notifications that provide updates on their order. Customers and delivery drivers will meet at specific locations designated in the Domino’s app.
Source: Chain Store Age
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