Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming.
“This will mark the first time NBCUniversal’s live sports streaming inventory will be available through a retail media network – just in time for this autumn’s prime sports seasons and holiday campaigns,” Walmart said in a Thursday (June 15) news release.
“Brands will be able to use Walmart Connect’s unparalleled targeting and measurement to reach streaming viewers during live sports programs.”
Source: PYMNTS
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 