Matt Baer has left his post as Macy’s chief customer and digital officer to become CEO of Stitch Fix and a member of its board, effective June 26, the apparel box e-retailer said Wednesday.
He replaces Founder Katrina Lake, who returned to the top post in January with plans to stay in the role for six months. She remains on the board as executive chair, per a company press release.
Baer oversaw digital growth strategies at Macy’s and Bloomingdale’s, as well as programs to deepen customer relationships at Macy’s. His initiatives included Macy’s third-party marketplace, media network and livestream shopping. Previously, he was vice president of e-commerce at Walmart.com. Baer got his start in retail at the family business, Baers Furniture, per his LinkedIn page.RetailDive