Google is expanding its generative AI-based shopping experience to include virtual try-on for apparel.
The tech giant, which began integrating new generative AI functionality into its search engine in May 2023, is now showing shoppers clothes on a selection of real models, with new filters helping them find what they’re looking for. Based on machine learning (ML), generative AI can create new content and ideas, including conversations, stories, images, videos, and music.
Source: ChainStoreAge
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 