Constituting another reversal in its pivot away from wholesale, Nike will be returning to DSW this fall. The news comes just a week after Macy’s announced Nike would return to “key locations” and its website with apparel, bags and gear.
The Nike partnership will give DSW an “athletic offering across men’s, women’s and kids that gives our customers a premium, physical and digital assortment,” Designer Brands CEO Doug Howe said on an earnings call Thursday. The new relationship is set to begin in October.
Nike pulled back on its DSW partnership a couple of years ago as part of a larger direct-to-consumer sales push that also saw it exiting Macy’s and Urban Outfitters. Nike did not immediately respond to questions about why it is returning to DSW and how this impacts its DTC strategy.RetailDive