Wayfair is testing a new method of tracking ad performance on Pinterest.
The omnichannel home furnishings retailer is partnering with Pinterest and data management platform LiveRamp to participate in a pilot of “clean room” software that keeps data private and provides aggregated insight into ad performance.
In this pilot, Wayfair will get aggregated insight into performance of its ads on Pinterest. The LiveRamp data collaboration platform is designed to ensure neither Wayfair nor Pinterest has access to the other party’s identifiable customer data.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 