Sephora, the world’s leading omnichannel prestige beauty retailer launched its first Store of the Future in China today. Situated along the frequented East Nanjing Road in Shanghai, this will be its second Store of the Future globally after the opening of a similar concept in Singapore late last year.
“The Store of the Future in Shanghai showcases our obsession for experiential retail, where consumers get to enjoy a curated and on-trend beauty offer, tailored and personalized services and classes, as well as digital touchpoints used to unlock consumer journeys within the store,” shared Ms. Alia Gogi, President of Sephora Asia. “Specifically customized to the unique preferences of Chinese consumers, we believe this store will set a new benchmark in prestige beauty retail in China.”
Source: Finance.Yahoo
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