Amazon is providing third-party sellers on its site access to a 3D visualization platform that uses artificial intelligence (AI) to create “digital twins.”
Digital twins are interactive virtual models that serve as digital replicas of real-life objects and/or environments. Amazon is now collaborating with Hexa, which offers a proprietary immersive operating system.
The e-tail giant will make Hexa technology available to its third-party selling partners to enable them to create and display 3D images, immersive 360-degree viewing, virtual try-on capabilities, and augmented reality (AR) content on their Amazon product pages.
Source: ChainStoreAge
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