Advertisers participating in the Walmart Connect retail media network will have two new options to target customers in stores.
Walmart Connect offers advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices, and corporate events.
The discount giant is beta testing two new formats for omnichannel advertising – in-store demos and in-store audio. Following are brief overviews of each option
Source: ChainStoreAge
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