Panera customers have a new ordering opportunity at the drive-thru window.
The fast-casual restaurant chain is combining digital ordering with the drive-thru experience with the launch of “drive-thru pick-up” at its stores across the nation. Customers can select the option when ordering ahead on the Panera app or e-commerce site and then pick up their online order without leaving their vehicle.
Panera stores featuring the option will still offer the traditional drive-thru experience with the ability to order directly at the drive-thru screen. With dDrive-thru pick-up, customers who order ahead can announce their name at the speaker and pull ahead to the window.
Source: ChainStoreAge
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