Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all U.S. and Canadian customers over the coming weeks.
The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches.
Instacart said its new Ask Instacart tool is part of its “growing” suite of new AI-native initiatives that the company aims to launch in the future.
Source: RetailDive
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