Lululemon is stepping even deeper into athletic footwear, launching a new women’s trail running shoe along with the mother of all marathons.
Called Further, the new initiative includes a six-day road race, and an ambitious research project with Canadian Sports Institute Pacific, exploring existing sex and gender data gaps in endurance performance.
The research component explicitly focuses on endurance performance, an area where women are significantly underrepresented. Lululemon cites one recent audit of select sports science and medicine journals, which found only 4% to 13% of published studies were female-only.
Source: MediaPost
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