McDonald’s and Chick-fil-A are both introducing app features that track mobile-order customers’ locations so staff can start making their meals when they’re close to the restaurant.
Chick-fil-A said earlier this month that under the new feature, if a customer places a curbside or carryout order on its app and enables their location services, then the restaurant in question will be alerted when the customer is close so that staff can start preparing their order.
By carefully timing when mobile orders are made, restaurants are able to cut down on how long their customers wait to collect their order, while ensuring their burgers and fries are still crispy and piping hot. The technology is known as geofencing — using GPS to create a virtual fence around a location.
Source: BusinessInsider
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