BuzzFeed on Tuesday will debut a new online retail storefront for Goodful, a lifestyle commerce brand it launched in 2016 initially as a joint venture with snack company Mondelez. The store will be powered by Verishop, the luxury e-commerce site founded by former Snapchat executive Imran Khan and his wife, former Amazon executive Cate Khan.
Why it matters: The site marks BuzzFeed’s first online retail store that combines licensed and curated goods under one brand. It’s also Verishop’s first white-label offering.
The new Goodful storefront will leverage Verishop’s technology to give users a universal checkout experience and customer service functionality as part of a revenue share agreement.
Source: AXIOS
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