In an effort to connect shoppers with in-stock items at its malls, Simon is expanding its Simon Search technology into The Mills and Premium Outlets, the company announced on Monday.
Since launching Simon Search last June, Simon has added the tool to 187 Simon properties, enabling shoppers to find the products they’re seeking across more than 3,300 stores and 50 brands. The tool is available on Simon’s website and app, and at the malls’ digital directories, per the press release.
Among the brands and retailers participating in Simon Search are Macy’s, Pacsun, J. Crew Factory and Warby Parker. Simon said its search tool had been used for close to 2 million searches over the past month.RetailDive