Shein has launched a marketplace in the U.S. and is now adding local and international sellers. Shein is one of the largest fashion retailers, quickly expanding beyond fashion and beyond being a retailer.
Shein’s marketplace is noteworthy because the number of e-commerce marketplaces with significant volume is tiny in the U.S. and because of Shein’s scale as a retailer – according to The Wall Street Journal, sales on Shein reached $30 billion in 2022, and the company projects global GMV to grow to $80 billion in 2025. While not nearly as big as Amazon or Walmart, it’s close to being a Top 10 online retailer in the U.S. mainly due to its social media and mobile strategy.
Originally a fast-fashion retailer built on consumer-to-manufacturer (C2M) from China, Shein is now adding sellers with a physical presence in the U.S. and thus can ship orders significantly faster. Shein is evolving from a fast-fashion low-price slow-delivery retailer to a broad-category retailer to a retailer and marketplace hybrid combining all of the above. It won’t compete with Amazon on same-day or even two-day delivery, but it will likely add many of the top sellers from Amazon.MarketplacePulse