Shein has launched a marketplace in the U.S. and is now adding local and international sellers. Shein is one of the largest fashion retailers, quickly expanding beyond fashion and beyond being a retailer.
Shein’s marketplace is noteworthy because the number of e-commerce marketplaces with significant volume is tiny in the U.S. and because of Shein’s scale as a retailer – according to The Wall Street Journal, sales on Shein reached $30 billion in 2022, and the company projects global GMV to grow to $80 billion in 2025. While not nearly as big as Amazon or Walmart, it’s close to being a Top 10 online retailer in the U.S. mainly due to its social media and mobile strategy.
Originally a fast-fashion retailer built on consumer-to-manufacturer (C2M) from China, Shein is now adding sellers with a physical presence in the U.S. and thus can ship orders significantly faster. Shein is evolving from a fast-fashion low-price slow-delivery retailer to a broad-category retailer to a retailer and marketplace hybrid combining all of the above. It won’t compete with Amazon on same-day or even two-day delivery, but it will likely add many of the top sellers from Amazon.
Source: MarketplacePulse
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 