Coors Field, home of the Colorado Rockies MLB team, becomes first sports venue to use Amazon One for age verification.
We launched Amazon One, our palm-based identity service, to remove friction from everyday activities and create a faster and more convenient way for people to pay or enter a location. Customers love the convenience of paying with their palm; however, when it comes to purchasing alcohol, friction is reintroduced as customers must produce a government-issued ID for age verification.
We’re solving that customer pain point and improving the guest experience with the launch of a new capability called “age verification,” which enables adult customers ages 21 and over to purchase alcoholic beverages by simply hovering their palm over an Amazon One device, without digging into their wallets for a physical government-issued ID. Coors Field, home of the Colorado Rockies Major League Baseball (MLB) team, will be the first location to offer Amazon One’s age verification capability.
Source: AboutAmazon
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