This month, premium skin-care brand Dermalogica launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual, used to train professional skin-care therapists. The brand’s wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it.
As ChatGPT and AI are becoming hot topics across the beauty business, Dermalogica is looking to get in early. The new version of “Dermalogica: The Book” integrates a chatbot-like AI function that lets therapists ask questions on the designated website. The Book first launched in print in 2006, and became digital in 2016. The chatbot provides skin-care therapists a faster, more personalized way to educate themselves about the brand’s products, applications and salon setup. Therapists typing a question into the box get a tailored answer about the products and applications.
Global Dermalogica CEO Aurelian Lis said touch-focused skin-care services are not set to be replaced by AI, but he wants to make sure the brand’s therapists are upskilling when new tools come to market. “It’s not like IBM, who announced that they’ve stopped all hiring of all positions that could be eliminated by AI. I want my employees to have the skills so that they’re the leaders of the AI revolution, not followers,” he said.GLOSSY