At its May 17 GO-GET product showcase in New York, Uber unveiled several innovations for customers, among them group ordering for grocery on Uber Eats. This new service enables customers to invite others to add items, set deadlines for when to order and automatically divide the bill from eligible merchants. Users can also set recurring orders so that group members get regular reminders to add their essentials to the shopping list.
Additional new services from the company are video gifting, enabling users to create their own personalized video message in-app to be delivered along with a Uber Eats gift card or gift to friends and family; family accounts enabling adolescents ages 13-17, with parent or guardian approval, to request their own rides and order their own deliveries using the Uber app, starting on May 22; and the availability of family profiles on Uber Eats, allowing users to manage meals and deliveries for adult family members from a single account.
The upscale event kicked off with an entertaining video showing a family using some of the new offerings, followed by a brief introduction by Uber CEO Dara Khosrowshahi, who emphasized the San Francisco-based company’s commitment to “tech built with heart [and] designed to make everyday life easier.” Attendees were then free to personally experience the products.
Source: Progressive Grocer