Irish value retailer Primark is stepping up its U.S. expansion with a new website for American shoppers, as more legacy retailers up their e-commerce games.
The enhanced website, which launches on Wednesday, features a much larger range of products (about 60% to 80% of total inventory) and more detailed product imagery. While the old website could not say if something was in stock, the new website tells customers whether items are available in certain sizes at a Primark location near them. Product pages also include information related to materials and care instructions — both of which, until now, could only be found on physical labels or packaging.
Source: Modern Retail