Inspired by Macy’s, Century 21, the department store chain celebrated for its deeply discounted designer clothing, is staging a comeback following its closure in 2020. With a renewed strategy, it is embracing a more streamlined approach to retail as it strives to reclaim its prominent position in the market.
Dubbed “Century 21 Light” by The Wall Street Journal (WSJ), the flagship is located near the World Trade Center in lower Manhattan and is set to reopen its doors on Tuesday (May 16) and will prioritize midtier and high-end designer apparel while intentionally excluding budget items that can be easily found at other off-price retailers.
As part of its new strategy, the retailer has decided to eliminate certain product categories such as home décor and full-price makeup counters. By doing so, it aims to streamline its offerings and place a greater emphasis on offering a meticulously curated selection of highly coveted designer clothing.
Source: Pymnts
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