Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.
Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.
Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of the converted shoppers repeating purchases post-campaign. Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.
Source: Silicon
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