A Missourian last week filed a complaint against Nike in federal court, alleging the sports apparel maker “falsely and misleadingly markets” products as sustainable and environmentally friendly.
The lawsuit cites the Federal Trade Commission’s Green Guides, which educate companies on what could constitute deceptive advertising around sustainability claims. The guidance is limited, though, because it isn’t a set of enforceable rules or regulations, according to John Conway, CEO of Astonish Media Group.
“It doesn’t mean that you can’t be found guilty of a claim, they just don’t have legal weight,” he said of the guidelines. “But it’s supposed to tell both consumers and the industry, ‘This is a line you can’t cross.’”Supply Chain Dive