Two of the most-talked-about emerging technologies in commerce are coming together in a new offering from video-based platform Firework.
On Tuesday, Firework is releasing the beta version of a live shopping platform assisted by generative AI. Firework already has live shopping capabilities. Now it is adding a generative AI tool it developed in-house to the mix.
Launched with The Fresh Market, the tool will enable customers to use the in-video chat tool of a livestream long after the initial session is over. Shoppers will be able to ask questions about the products or services featured in a livestream. Then, the AI engine will provide responses in real time.The Current