Lucky is excited to announce a partnership with the leading prestige beauty omni-retailer, Sephora, to connect Sephora’s store inventory to any brand’s DTC website, allowing customers to easily find, purchase, and receive their desired products same-day.
Now when customers shop online on their favorite beauty brand’s websites they are able to see nearby Sephora stores with the product availability in real time. They can then purchase from Sephora for same-day delivery or in-store pickup, giving customers the fastest way to get the products they need from their desired local stores. This partnership will make thousands of products accessible to more U.S. customers by offering them the option to pick up their online orders at a nearby retail location or have it delivered to their home.
The collaboration between the two companies emphasizes their dedication to meeting the needs of their customers while providing an omnichannel experience that simplifies and makes everyday beauty essentials quickly accessible to a larger audience. “Partnering with Sephora shows how retailers and brands are moving toward a more collaborative future by working together. Brands are having a tough time scaling through just e-commerce – today, you have to be retail-first because that’s where the customers and growth are. Being able to leverage your retail partners as distribution points opens the door to better customer experiences”.
Source: Lucky Labs
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 