Wayfair has launched a new feature that combines the best of online and in-store shopping.
The online home furnishings giant debuted a “digital design studio” kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital 3D room with photorealistic quality.
Located in Wayfair’s AllModern store in Dedham, Mass., the pilot technology enables shoppers to experience the brand’s larger digital catalog in life-like quality. (The company announced at the end of 2021 that it planned to open physical stores across all its banners, starting in 2022 with two AllModern locations and one Joss & Main store.)Chain Store Age