A regional grocer is rolling out a co-branded retail media campaign with a leading delivery platform and a CPG giant.
Redner’s Markets is deploying the MessageWrap conveyor belt advertising solution at checkouts across all of its 44 grocery stores in the mid-Atlantic region. The MessageWraps antimicrobial, color checkout conveyor belt coversfeature P&G’s brands Tide, Bounty, Febreze, Dawn, Charmin, and Cascade, with product images scrolling across as the conveyor belt rolls.
In addition, the promotional covers feature DoorDash with a mobile-integrated offer to make pickup and delivery orders. Redner’s says it has measured MessageWrap’s awareness among shoppers at 93%, with comparable customer recall and influence metrics. The grocer brokers the MessageWrap promotions directly with its brand partners.
Source: Chain Store Age
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