Pinterest is teaming up with an e-commerce titan to continue expanding its capabilities as an ad platform.
The visually-oriented social media network is opening up third-party ad demand, with Amazon as its first partner on Pinterest. Based on its continuing growth as an e-commerce platform, Pinterest will integrate third-party promotions from the Amazon Ads program into its site, with a seamless on-Amazon buying experience for consumers.
The companies intend this integration to offer customers an easier way to shop Amazon products on Pinterest by providing current product information, including availability, pricing, imagery and descriptions. The partnership will be a multi-quarter implementation, which is expected to begin rolling out later in 2023.Chain Store Age