Kroger is phasing out its printed weekly ad circulars in markets across the country and switching over to a digital format, according to local news reports and social media posts.
Local news reports and social media posts displaying customer notifications in recent print circulars note that stores in Michigan, Indianapolis, Mississippi and Portland, Oregon will cease delivering printed weekly ads to homes in late May. However, physical copies will still be available in-store.
Kroger told local news outlets that the move is a way for the company to cut costs amid declining newspaper subscriptions. It also comes as more and more shoppers are adopting digital shopping.Grocery Dive