eBay is assisting luxury brands in certifying goods they directly offer for sale or resale on its platform.
The e-commerce giant is introducing a new authentication program called “Certified by Brand.”. Through this program, new, certified used, limited-edition or exclusive “only on eBay” inventory from luxury watch handbags and fine jewelry brands and brand-authorized sellers will be authenticated by eBay for sale on its platform.
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badging and information on Certified by Brand within each item listing.
Source: Chain Store Age