Mattel is launching a peer-to-peer marketplace on the Mattel Creations Virtual Collectibles Platform on April 27, the company announced on Thursday. The update will allow owners of virtual collectibles to display, trade and sell their assets.
The company tapped Rarible, a digital collectibles company; Magic, a digital wallet provider; and Flow, a blockchain application company, to create and support the marketplace.
The Mattel Creations Virtual Collectibles Platform first debuted in November 2022 and offers collectibles based on the company’s brands. To coincide with the peer-to-peer update, Mattel will launch Series 5 of the Hot Wheels NFT Garage.
Source: Retail Dive
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