Crown Affair’s Sephora Success Story: Leveraging Lucky’s Platform to Boost Sales By Thousands

Background

Crown Affair is a rapidly growing beauty and cosmetic brand that has partnered with Sephora, and more recently, Lucky. The partnership with Lucky has allowed Crown Affair to reach a wider customer base and gain invaluable insights into customer preferences and behavior. By using Lucky, Crown Affair has been able to identify gaps in the market, understand consumer needs, demographics, and locations, as well as make strategic decisions on product promotion and expansion. Our own Co-Founder and CEO, Sneh Parmar, sat down with Crown Affair Digital Marketing Manager, Hannah Fernando, to discuss Lucky’s impact on Crown Affair’s business.

The Opportunity

From DTC to Sephora: Crown Affair Navigates New Marketing Terrain

One of the key challenges faced by Crown Affair in its’ partnership with Sephora was the lack of experience and understanding of the Sephora landscape. The team had to quickly adapt to the new environment, learn the ropes, and identify the best strategies to make their products stand out among the vast array of offerings available at Sephora. Despite being relatively new, Crown Affair managed to secure end caps in over 50 stores, a rare accomplishment for a brand of its age.