Walmart Sells Plus-Size Eloquii as It Continues to Shed DTC Brands

Walmart’s selling spree continues.

The retail giant is selling women’s plus-size brand Eloquii to FullBeauty Brands. It is Walmart’s third divesture of a direct-to-consumer brand this year and comes one week after the retailer agreed to sell menswear brand Bonobos to Express and brand management firm WHP Global. 

In February, Walmart sold Moosejaw to Dick’s Sporting Goods.

Read more here

Source: Chain Store Age