H-E-B is rebranding and updating its convenience stores from the inside out.
The Texas grocery powerhouse is transitioning its convenience stores to “H-E-B Fresh Bites,” part of a rebrand that will include an emphasis on providing customers with more fresh options such as produce, prepared food, and convenient meal options.
On April 17, the first H-E-B Fresh Bites opened at a new location adjacent to the H-E-B store in Leander, Texas. With the opening of the Leander store, H-E-B has 12 convenience stores throughout Texas. Starting this year, the company will update the layout of its remaining convenience stores to the H-E-B Fresh Bites model.
Source: Chain Store Age
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