With its first nationwide empties program, dubbed Beauty (Re)Purposed, Sephora is hoping to reduce the amount of hard-to-recycle packaging waste going to landfill.
As of May, more than 600 Sephora stores across the U.S. and Canada will now take back packaging from any brand and recycle it through the company’s partner, non-profit Pact. Sephora is covering all in-store collection costs, so this is a free service to shoppers. If a Sephora store is not accessible to a customer, they may use the Pact mail-back collection program. Customers fill out a form on the Pact website and can send in their items for $8. Information can be found on the Sephora landing page on Pact’s website.
“As the largest prestige beauty omni-retailer in the U.S. and Canada, Sephora has a responsibility to help lead industry-wide collaboration and change to support circularity,” said Desta Raines, Sephora’s director of sustainability.
Source: Glossy
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