Saks is taking its invite-only loyalty program beyond its digital roots.
The luxury retailer initially launched Saks Limitless as digital offering tailored to e-commerce customers in 2021 to align with Saks’ spinoff as a digital luxury pure-play by owner Hudson’s Bay Company (HBC) and venture capital firm Insight Partners.
Saks Limitless currently serves thousands of customers, and is expanding beyond offering digital services (such as styling) to providing members access to exclusive events and experiences around the world, including Fashion Week in New York, Paris and Milan; shopping trips to global destinations such as Rome; international film festivals; and sporting events and more.
Source: Chain Store Age
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