The humble and familiar barcode — a staple on consumer packaging for nearly 50 years — will soon be replaced with a more robust and muscular successor that offers far more information about the product inside.
- The new “2D” barcodes will unlock reams of online extras (for consumers) and revolutionize inventory management (for retailers).
- Scanning them may tell us the field where something was grown, the factory where a garment was sewn, the sustainability practices of the company that made it — or the washing instructions.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 