Count Gap as the latest company to jump on the Barbie bandwagon.
In the runup to the upcoming release of “Barbie,” a film starring Margot Robbie and Ryan Gosling that will open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the fashion doll.
While Barbie will be the first product drop, the deal announced Wednesday will also include a series of collaborations inspired by Mattel’s portfolio of brands, which includes Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others.
Source: Yahoo
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