Staples Canada is aligning its email marketing efforts with offers made on its e-commerce site.
The Canadian division of the Staples office supply chain is leveraging personalized customer engagement software from Movable Ink automatically cropping the most up-to-date promotions from its website into its weekly flyer emails. The purpose of these emails is to showcase the week’s featured deals.
Initially, Staples Canada captured zero-party data (information voluntary shared by consumers) through a poll asking customers about their job roles. This allows marketers to target the information that matters most to individual customers, providing additional opportunity for engagement.
Source: Chain Store Age
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