A specialty athletic brand co-founded by a pro basketball legend is expanding its direct-to-consumer business with a new mobile app.
Uninterrupted, which bills itself as an “athlete empowerment brand,” is partnering with mobile app builder Tapcart to bring its direct-to-consumer Shopify e-commerce site into the mobile space. Uninterrupted, which operates within The SpringHill Company founded by Los Angeles Lakers star LeBron James and pro sports agent Maverick Carter, is launching a no-code mobile app based on graphical user interfaces with goals of new user acquisition, higher sell-through rates, and increased customer retention.
Tapcart functionality enables Uninterrupted to provide an app tied to its Shopify store that also serves as a promotional content hub, with features including push notifications and automated marketing. The brand is introducing its new app as it released its new spring product line, “The 300 Collection,” featuring bowling merchandise.
Source: Chain Store Age
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