Nordstrom Rack is going back to the future — with an update.
The outlet division of Nordstrom is rolling out a new logo, inspired by the Rack logo used in the 1970s and 1980s, but modernized for today. The new logo was designed on a modular grid to be responsive for all sizes and platforms, which will help make the brand remain consistent across digital and physical experiences.
Additionally, the new logo more closely aligns the Nordstrom and Nordstrom Rack brands in an effort to reflect the company’s interconnected business model. The new identity also includes a custom typeface as seen in the logo to further embody the spirit of the brand and allow for differentiation.Chain Store Age