A regional grocer is providing customers with access to messaging in a very visual and conspicuous way.
ShopRite, a banner of Wakefern Food Corp., is deploying 32-inch Front End digital TV displays from Grocery TV in a select group of stores in the New York City metropolitan area. The retailer is implementing the displays in some of the most high-traffic areas of its stores, and plans to continue rolling the solution out across more locations in its network.
The Front End displays are designed to be highly visible to shoppers as they walk through aisles, pass by the front perimeter of the store and wait in line to pay. ShopRite intends to utilize the displays both as a messaging medium and also to help reduce perceived wait time at checkout. The The displays can be bought programmatically, have full video capabilities, and can target audiences on a national or regional level.
Source: Chain Storeage
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