The surging growth of apparel resale is enabled by services provided by ThredUp and rivals like Trove and Recurate, which all provide technology and some infrastructure to brands interested in getting into the market.
The retailer’s programming with Snapchat differs. Users can explore a “vintage AE store,” a “virtual pop-up” where pieces will be displayed throughout the space and can click to get product details as well as information about the sustainability impact of buying secondhand.
American Eagle is just the latest retailer to offer preowned goods. More than 40 apparel brands have partnered with ThredUp in similar efforts, and Trove and Recurate are also growing their rosters.
Source: Retail Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 