By changing the way they research and buy products, consumers are moving outside the marketing funnel. Consequently, startups are using AI to analyse customer behaviour without invading their privacy and enabling retailers to gain valuable insights into their customers’ needs and preferences and allowing them to tailor their marketing strategies better. This could result in higher customer satisfaction and increased sales.
AssetFloow, a startup based in Lisbon, Portugal, has raised €1.5 million to develop artificial intelligence (AI) technology that describes consumer behaviour in a store without cameras or sensors.
The investment came from GED Ventures and will allow AssetFloow to triple its research and development team in Portugal, expand to Europe and South America, and consolidate its position as a market leader in behavioural analytics.Techfunding News